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Uber rolls out seasonal ski feature for riders to hit the slopes
Omar Marques | Lightrocket | Getty Images
With ski season approaching, Uber wants to take you to the slopes.
The ride-hailing company on Thursday announced Uber Ski, which will allow users to book a ride to and from nearly 40 mountains in the U.S., Canada, Switzerland, and France, according to a release. The services is available through March.
Uber is partnering with Vail Resorts to let riders book an Uber Reserve directly to the mountain resort company’s various destinations. Users can buy an Epic Pass, which grants access to over 90 ski and snowboarding resorts, directly on the app.
Riders can reserve an UberXL or UberXXL up to 90 days in advance, with the larger vehicles offering more trunk space to fit extra gear.
Uber Ski landing page.
Courtesy: Uber
The launch is a part of a series of updates Uber is offering ahead of the holiday season.
Pradeep Parameswaran, Uber’s global head of mobility, said that new features will help “people spend less time stressing about logistics and more time enjoying the moments that matter” during the festive months.
The company is also rolling out Uber Share at three airports as flight delays and cancellations continue to pile up across the country from the government shutdown. President Donald Trump late Wednesday signed into law a funding bill to end the longest shutdown of the federal in U.S. history.
At John F. Kennedy International Airport, LaGuardia Airport, and Orlando International Airport, riders can use Uber Share to save up to 25% by pairing up with another traveler headed in the same direction.
Additionally, Uber released a new “Send a Ride” in-app feature that lets users cover the expense of someone else’s ride by sending a voucher link that will be automatically applied to the person’s next trip. The company already has a gifting option for its Uber Eats platform.
When using the “Send a Gift” feature, customers will be able to include a video that could be personalized or picked from a selection of celebrities, including Megan Thee Stallion, the Jonas Brothers, and Tracee Ellis Ross.
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