Spotify shares are likely to surge as the streaming platform is poised to court more free and premium users, according to Morgan Stanley. The investment bank named Spotify, a Swedish audio and media service, one of its top picks, reiterating an overweight rating on the stock. Morgan Stanley’s 12-month price target of $800 implies 18% upside. “Having added significant value to its free and Premium tiers, Spotify in our view kicked off a new pricing cycle this Fall and is poised to accelerate growth into next year,” analyst Benjamin Swinburne wrote Monday in a note to clients. Morgan Stanley’s Spotify rating matches the consensus on Wall Street. Twenty-eight of 41 analysts who cover the stock rate it a buy or strong buy, according to LSEG data. A “Top Pick” at Morgan Stanley is “an analyst’s high conviction idea (Overweight or Underweight) within his/her coverage universe, consistent with his/her investment thesis,” according to the bank’s methodology . Spotify rose as much 3.2% in early Nasdaq trading Tuesday. The stock has soared 51% in 2025. SPOT 1M mountain Spotify is down 8% in the past month.
