Business4 months ago
Gen Z wishes it were the year 2000—they’re emulating the fashion, undoing millennial-era ‘woke’ rules and uncorking something dark in themselves
From runways to thrift shops, “Y2K 2.0” dominates. Brands once left behind—Juicy Couture, Baby Phat, Von Dutch—are making strategic comebacks. The look is unapologetically maximalist, featuring...
