Business5 months ago
‘We eat with our eyes’: Pepsi plays with purple sweet potatoes and various carrot colors as it races to remove dyes, says VP of R&D
Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo, which also makes Doritos, Cap’n Crunch cereal,...
