News
Boeing names Mandarin-speaking, ex-white house advisor China president
Landon Loomis, vice president for Latin America & Caribbean at Boeing, speaks during a panel at the Bloomberg New Economy Gateway event in Panama City, Panama, on Wednesday, May 18, 2022.
Tarina Rodriguez | Bloomberg | Getty Images
Boeing named Landon Loomis, a Mandarin speaker and former White House adviser, as the new president of Boeing China, counting on his deep experiences in Beijing to steady the planemaker’s position as U.S.-China tensions flare anew.
The appointment, effective immediately, will see Loomis take over the role from his predecessor Alvin Liu, who was appointed to the role in August 2023.
Loomis will run the day-to-day operations, strategy and senior government relations from Beijing, while continuing his current role as Boeing vice president of global policy.
Before joining Boeing in 2019, Loomis spent five years as trade attache at the U.S. Embassy in Beijing where he oversaw the aviation portfolio and other programs, and later served as special advisor to former Vice President Mike Pense for over two years.
“There was no one better qualified for the Boeing China president’s role than Landon Loomis,” said Brendan Nelson, president of Boeing Global. “Landon will continue to build upon our longstanding partnership and presence in China, drawing upon his deep industry and government experience and his own experience living and working in China.”
Prior to the appointment, Loomis served as president of Boeing Latin America and Caribbean and CEO of Boeing Brazil.
Bargaining chip
Boeing, a top U.S. exporter whose output of airplanes helped ease the U.S. trade deficit, has been caught in the crosshairs of U.S.-China tensions and increasingly been treated as a bargaining chip in the long-running negotiations.
Earlier this month, Trump threatened to choke off exports of Boeing plane parts as part of Washington’s response to Beijing’s tightened export curbs on rare earth minerals. When asked what items the U.S. could impose export controls on, Trump said: “We have many things, including a big thing is airplane. They (China) have a lot of Boeing planes, and they need parts, and lots of things like that.”
In April, Beijing ordered its airlines to stop accepting new Boeing jets, sending back several jets earmarked for China back to the U.S. as part of the escalating confrontation with Washington. Beijing later quietly backpedaled in May as tensions eased briefly after both sides held their first round of talks in Geneva.
Still, the aviation giant highlighted the uncertainties with the U.S.-China trade relations, including tariffs, export restrictions, as major risks to growth outlook. While deliveries to China have resumed, the company still faces the risks of lower deliveries or losing market share, the company said in June.
As of June, Boeing had around 20 737-8 aircraft in inventory that were produced for customers in China which it planned to deliver this year.
Bloomberg reported in August that Boeing was working toward finalizing a deal to sell as many as 500 jets to Chinese carriers — in what would be a major boost to the struggling planemaker which has seen orders slump in the world’s second largest aviation market.
Its rival Airbus on Wednesday announced it had opened a second assembly line in China, boosting its manufacturing capacity in the country and further upping the pressure on Boeing.
